This solution enables customers to receive Leads (candidates) generated from Social Campaigns directly in Carerix.
Depending on the desired configuration, candidates or matches can be created in Carerix. The latter is our recommendation for correct and efficient follow-up of the Leads.
The most commonly used platforms are Meta (Facebook/Instagram) and LinkedIn. Other platforms can also be used, provided that a proper webhook is delivered via Zapier.
Carerix has no direct integration with Meta or LinkedIn. Therefore, Zapier is necessary as the intermediary for this integration.
Do you already have Carerix RMA and only want META Leads to flow into Carerix? Then we advise setting up this integration via RMA, because RMA can establish a direct connection with META Lead Ads.
How does it work?
Campaign Accounts: You need an account on Meta and/or LinkedIn to create the campaigns (Facebook Lead Ads, LinkedIn Ads).
Zapier Account: A Zapier account must be created and connected to Facebook Lead Ads / LinkedIn.
A paid Zapier plan is required to send webhooks.
Creating the “Zap”: Create a “Zap” (an automation) consisting of two steps:
Step 1: Facebook Lead Ad / LinkedIn (the trigger)
Step 2: Webhooks by Zapier (the action to Carerix)
Activation
This functionality can be activated in the Carerix Marketplace to generate a Bearer Token and display the webhook URL. This is a paid feature. Contact your Customer Success Manager for more information.
Configuration and Fields
The integration has two types of fields:
Standard fields: Easy to configure
firstName = first name from the form
lastName = last name from the form
mobileNumber = mobile number from the form
emailAddress = email address from the form
vacancy_id = vacancy ID
This must be configured as a parameter in the Lead form on META or LinkedIn. Each form/campaign must contain a vacancy number from Carerix so the applicant lands on the correct vacancy.owner_id = who handles the leads in Carerix?
This must be configured as a parameter in the Lead form on META or LinkedIn. Each form/campaign must include a user number from Carerix so the candidate/match is assigned to the correct responsible person.match_source_id = 100 (fixed value, determined based on Carerix setup)
match_stage_id = 100 (fixed value, determined based on Carerix setup)
notes = any answers to questions, stored in the notes field in Carerix
tenant =
"customername".carerix.net(fixed value)applySource = additional source you want to provide, e.g. “facebook”
applyTags = additional tags or campaign information to send to Carerix, e.g. “UTM12345678, UTM2123455”
Custom fields:
These can be used via the GraphQL API.
For example, do you want to send the job category (functiongroup) to Carerix?
Use our GraphQL documentation for the correct field names.
Below is an example of Job Category based on ID:
employee__toFunctionLevel1Node___kind Data: CRDataNode employee__toFunctionLevel1Node___id Data: “ID from Carerix”
Or based on value:
employee__toFunctionLevel1Node___kind Data: CRDataNode employee__toFunctionLevel1Node___lookup__key Data: values.value employee__toFunctionLevel1Node___lookup__value Data: “job group name in Carerix”
If support is needed for this configuration, this is a paid service available via the service credit system (“strippenkaart”).